A complete campaign platform overhaul — new domain, SüRJ-native infrastructure, integrated communications, real payment processing, and a site that makes voters feel something before they finish scrolling.
ruchi-for-rochester-mn.com is a Squarespace starter template that was filled in, not designed. In a local Ward race where margins are in the hundreds, first impressions online matter more than almost anything else.
Councilmember Shaun Palmer has held Ward 5 since 2018 — re-elected with 72% in 2022. His positioning relies on nostalgia and fear of change. His record on the issues voters care about most tells a different story.
Everything proposed here runs on SüRJ — the same platform SüRJ operates for client campaigns. No more Squarespace. No piecemeal tools. One integrated system handling the website, communications, and donations from a single SüRJ dashboard.
Every form submission — volunteer sign-up, yard sign request, donation — triggers an automated SMS sequence. Voters opt in once and stay connected through Election Day.
Stop sending one-off emails. Build sequences that welcome new supporters, nurture undecided voters, and mobilize the list when it counts most.
Venmo and Zelle are fine between friends. A campaign deserves a real hosted payment page — card processing, receipt automation, and donor tracking built in from day one.
Every volunteer, donor, and yard sign requester flows into a single contact record. See who's done what, follow up with anyone, and never lose a supporter lead.
Staying true to the navy and teal palette Ruchi already chose — elevating the execution, not replacing the identity. Every section earns the scroll.
Ruchi Gupta has spent 4 years inside Rochester's planning process and 23 years as your neighbor. She knows exactly what's broken — and how to fix it.
Ward 5 elections are won by hundreds of votes. One canvassing shift puts Ruchi in front of dozens of neighbors who might otherwise sit this out.
This campaign runs on Ward 5 contributions. Give $25 or $250 — securely, with a real payment page and an instant receipt.
In local races, yard sign density is voter psychology. Request one for your home or business in Ward 5 — free, fast, impactful.
"Ward 5 doesn't need someone who's been there eight years talking about what they'll do. It needs someone who has already done the work."
Everything proposed here runs in SüRJ with no platform migration headaches. Prioritized by impact — the biggest wins come first, and Phase 1 alone will transform the campaign's online presence before the end of the week.
Build volunteer, yard sign, and contact forms with SüRJ's native form builder. Every submission creates a tagged contact record in the CRM. Pipelines configured by action type. No lead ever gets lost in an email inbox again.
Hosted payment page at ruchiforrochester.com/donate. Card processing through DropTheFee's integrated payments — same merchant infrastructure RMS already operates. Automated receipt emails. Donor records in CRM with amount and date. No more Venmo screenshots for compliance.
Dedicated campaign phone number provisioned in SüRJ. Automated confirmation texts for every form type. Volunteer reminder sequence. Two-way inbox for direct constituent communication. Broadcast SMS capability for event announcements and GOTV pushes close to Election Day.
Welcome sequence for all new contacts. Issue-based email series tied to the three pillars. Donor thank-you flow. GOTV countdown sequence triggered 14 days before Election Day. All in SüRJ email, sent from a campaign-branded address at ruchiforrochester.com.
Full interior pages for About Ruchi (timeline + credentials), Priorities & Vision (detailed policy positions with real substance), and Get Involved (expanded volunteer hub). Each page optimized for Rochester Ward 5 search terms.
SüRJ reporting dashboard tracking form fills, donor conversions, and contact list growth week over week. Expand SMS opt-in via yard sign QR codes and event registrations. Build toward the largest Ward 5 voter contact list this race has ever seen.
This campaign has a known end date. We're not proposing an open-ended retainer — we're proposing a campaign sprint. Fixed setup, monthly support through Election Day, and a clean close when it's done.
Phase 1 — new domain, SüRJ setup, live forms, and a donation page that actually works — can be running in under a week. The site voters see today is costing Ruchi support she's already earned.