A complete campaign platform overhaul — new domain, SüRJ-native infrastructure, integrated communications, real payment processing, and a site that makes voters feel something before they finish scrolling.
ruchi-for-rochester-mn.com is a Squarespace starter template that was filled in, not designed. In a local Ward race where margins are in the hundreds, first impressions online matter more than almost anything else.
Councilmember Shaun Palmer has held Ward 5 since 2018 — re-elected with 72% in 2022. His positioning relies on nostalgia and fear of change. His record on the issues voters care about most tells a different story.
Everything proposed here runs on SüRJ — the same platform SüRJ operates for client campaigns. No more Squarespace. No piecemeal tools. One integrated system handling the website, communications, and donations from a single SüRJ dashboard.
Every form submission — volunteer sign-up, yard sign request, donation — triggers an automated SMS sequence. Voters opt in once and stay connected through Election Day.
Stop sending one-off emails. Build sequences that welcome new supporters, nurture undecided voters, and mobilize the list when it counts most.
Venmo and Zelle are fine between friends. A campaign deserves a real hosted payment page — card processing, receipt automation, and donor tracking built in from day one.
Every volunteer, donor, and yard sign requester flows into a single contact record. See who's done what, follow up with anyone, and never lose a supporter lead.
Staying true to the navy and teal palette Ruchi already chose — elevating the execution, not replacing the identity. Every section earns the scroll.
Ruchi Gupta has spent 4 years inside Rochester's planning process and 23 years as your neighbor. She knows exactly what's broken — and how to fix it.
Ward 5 elections are won by hundreds of votes. One canvassing shift puts Ruchi in front of dozens of neighbors who might otherwise sit this out.
This campaign runs on Ward 5 contributions. Give $25 or $250 — securely, with a real payment page and an instant receipt.
In local races, yard sign density is voter psychology. Request one for your home or business in Ward 5 — free, fast, impactful.
"Ward 5 doesn't need someone who's been there eight years talking about what they'll do. It needs someone who has already done the work."
A complete campaign platform overhaul — new domain, SüRJ-native infrastructure, integrated communications, real payment processing, and a site that makes voters feel something before they finish scrolling.
ruchi-for-rochester-mn.com is a Squarespace starter template that was filled in, not designed. In a local Ward race where margins are in the hundreds, first impressions online matter more than almost anything else.
Councilmember Shaun Palmer has held Ward 5 since 2018 — re-elected with 72% in 2022. His positioning relies on nostalgia and fear of change. His record on the issues voters care about most tells a different story.
Everything proposed here runs on SüRJ — the same platform SüRJ operates for client campaigns. No more Squarespace. No piecemeal tools. One integrated system handling the website, communications, and donations from a single SüRJ dashboard.
Every form submission — volunteer sign-up, yard sign request, donation — triggers an automated SMS sequence. Voters opt in once and stay connected through Election Day.
Stop sending one-off emails. Build sequences that welcome new supporters, nurture undecided voters, and mobilize the list when it counts most.
Venmo and Zelle are fine between friends. A campaign deserves a real hosted payment page — card processing, receipt automation, and donor tracking built in from day one.
Every volunteer, donor, and yard sign requester flows into a single contact record. See who's done what, follow up with anyone, and never lose a supporter lead.
Staying true to the navy and teal palette Ruchi already chose — elevating the execution, not replacing the identity. Every section earns the scroll.
Ruchi Gupta has spent 4 years inside Rochester's planning process and 23 years as your neighbor. She knows exactly what's broken — and how to fix it.
Ward 5 elections are won by hundreds of votes. One canvassing shift puts Ruchi in front of dozens of neighbors who might otherwise sit this out.
This campaign runs on Ward 5 contributions. Give $25 or $250 — securely, with a real payment page and an instant receipt.
In local races, yard sign density is voter psychology. Request one for your home or business in Ward 5 — free, fast, impactful.
"Ward 5 doesn't need someone who's been there eight years talking about what they'll do. It needs someone who has already done the work."
Phase 1 — new domain, SüRJ setup, live forms, and a donation page that actually works — can be running in under a week. The site voters see today is costing Ruchi support she's already earned.